Spotlight Series: Meet CEO & Founder of Simplicity Do Your Dream Tracy Michele Bullock

1. Tell us a bit about yourself

Hi! Tracy Michele Bullock at your service, honored and happy to help!

I am a career and personal coach, CEO and founder of Simplicity Do Your Dream.

SDYD offers individualized and team support via single as-need sessions and monthly memberships to job seekers, freelancers, students, postgrads, applicants, entry-level, mid-career, CEOs and executives. We offer guidance, strategy, systems and tools to reasonably and feasibly achieve client's self-defined goals and aims.

Think of us as that other person at the water cooler or your ground zero. A real-live whiteboard to spitball and suss out the wants, pain points, and what-ifs.

All dreams are doable armed and fortified with proper measure, savvy architecture, and a keen eye to energetic output and clearly defined aspirations.

2. What was your first job and how did you get it?

At Pet Vet Animal Hospital in my hometown of Washington DC at age 15. I asked the Vet at our family dog's annual appointment "How can I help?" I started cleaning cages and walking dogs on Saturdays. Most valuable lessons learned:

  1. Passion takes elbow grease.

  2. No matter how hard you try, you are apt to get a bit of sh*t on your shirt once in a while, so you might as well learn to roll with it.

3. How did you decide and get to your career today?

Before founding SDYD in 2017, I was the COO of a women's health for-profit startup. We started as three - the two founders and myself. In my 6 years, I grew from the "other one" to manager to executive and finally, Chief Operations Officer. Coaching the owners, other managers and executives, and overseeing all Human Resource Operations and Business Development.

We sold in 2017, offering me the fantastic opportunity to coach independently high-level members of my former staff to complete coaching and career counseling training, and build my own company. My own DREAM!

4. What advice would you have given your younger self? Or what is the best career advice you have ever received?

  1. Work and education is about learning how you work best vs how well you do or how to do something. Anyone can learn a given skill, reliable excellence is the challenge. Pay attention less to praise or criticism at your results, and more on HOW of HOW you got there. 

  2. Play the long game and Don't hand over an assessment of your value to anyone, no matter how much they shame or flatter. Be your own thermometer.

5. In 5 years, where do you hope to be professionally and personally?

Still seeing clients and leading groups! But also training other coaches and facilitators. Writing more on Coaching as well as literary fiction and essays. Curating a literary journal. 

I desire to have a book of short stories published or at least on its way.

Personally, I can imagine nowhere better to be than here in NYC - ride or die! Happy with my partner, pets, chilling in my crazy, creative Brooklyn loft More weekends out of town accruing Yoga CLE and riding horses. Hopefully, my bangs will be grown out and this MASSIVE crochet project I am in the middle of will be complete!

Stay connected with Tracy!




A platform designed to connect women professionals with women career coaches to advance their career or business journey.

Follow Us.

  • Pinterest
  • Twitter
  • Instagram
  • LinkedIn
  • Facebook

Contact Us.

Evanston, IL

©2018 by Kasozi Associates a subsidiary of Kasozi Investments LLC