Spotlight Series: Meet Certified Career Coach Ashley Fernandez

1. Tell us a bit about yourself

I am a career coach and speaker serving clients across the globe specializing in helping high achieving women land their dream career and create a life they thrive in through a blend of mindset work and actionable strategies.  As a result, clients have made 6-figure corporate salaries, received $20k raises, advance to management roles, transitioned into new careers, and had realizations they need to leave corporate and build their own business.

I am pumped about helping ambitious women take it to the next level. I am a Professional Certified Coach with over 10 years of experience specializing in developing leaders in challenging and fast-growth environments and helping ambitious professionals shift gears to the next big thing.  I have been featured as an expert in the areas of career development, job search strategy, and networking appearing in websites like The Muse, Well & Good, and The Ladders.  I live with my family in NY, love coffee, and spending time outdoors.

2. What was your first job and how did you get it?

I did technically have a job as a telemarketer selling chimney sweeps for about a week. The first job I really count was at a deli. I basically grew up there to some extent since I spent the majority of my time working when I wasn’t in school. The family I worked for are some of the kindest and hard-working people I know. They taught me valuable lessons ranging from customer service to how to manage your employees while empowering them. 

3. How did you decide and get to your career today?

Oh right.  I forget there are people that decide and plan out their career meticulously - I am not one of them. :) I have held various jobs across 6 different industries ranging from hospitality to healthcare to Human Resources. When I look back, the common thread was always relationship building and really having a talent for listening to what people weren’t saying and giving them what they needed. It’s no coincidence I wound up here helping women navigate their careers and being the straight shooter who is going to call their bluff. I also work a 9-5 in talent strategy focused on inclusion and diversity initiatives.

4. What advice would you have given your younger self? Or what is the best career advice you have ever received?

The advice I would have given my younger self is “ girl, give yourself some grace, no one has this “career thing’ figured out. Society can lead us to believe there is a clear path but there isn’t. You define your path, you define your success and it is up to you to define your career.

5. In 5 years, where do you hope to be professionally and personally?

In 5 years - only the universe knows where I will be but my best guess would be in a place where I am continuing to impact women and helping them gain the confidence they need to live a life on their terms, have a best selling book and be writing my second one, a partner with a nonprofit for women who are survivors of domestic violence teaching skills around entering the workforce -  likely working from a beach location half the year - while having lots of family adventures.

Stay connected with Ashley!





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