I have been really fortunate to land my last 2 jobs without applying in the traditional sense. I didn't go to a company's website and find a role and apply. I was not referred to a job by a mentor or someone in my network. In fact, I did not know anyone at either of these companies. I didn't have the inside scoop on these jobs. I didn't leverage my alumni network. I honestly didn't do all the traditional things you typically need to do to land a job.
As I think back on my career experience, I realized, I landed my last 2 jobs with applying by simply following these three easy steps.
Optimize Your LinkedIn Profile
I can not rave enough about how important it is to have a solid Linkedin profile. There is no better job search tool than Linkedin, globally. If you don't believe me, go to Google and type in your name. One of the first things that will come up will more than likely be your Linkedin page. This will be the first thing recruiters, employers, or anyone inquiring about you will see. Why not make spend the time to optimize your page. Your personal and digital brand matters! And that includes your Linkedin page.
I wrote an entire blog post about how important it is to have a compelling and well thought out Linkedin profile. I breakdown easy step to get noticed by recruiters.
So if you are tired of applying then to land your next job evaluate your Linkedin profile and make sure it is stellar. What worked for me was review and look at LinkedIn "influencer" to better understand what a winning profile looks like. Hint - make sure your About Section is authentic and filled out. Your Linkedin profile sets gives the hiring manager a glimpse into who you are and what you can bring to the table. It speaks for you when you are not in the room. Your profile should replicate your resume and draw someones attention like a 15 second Instagram ad. Take the time to really put thought into developing a strong profile.
Clearly Articulate Your Roles and Responsibility
Recruiters are likely to reach out to candidates with a killer LinkedIn profile but they are won over by candidates who are able to easily articulate their roles, responsibilities and business impact in their current role.
What are you doing to help improve your current company? What value are your bringing to your company? What skills are you gaining? What initiatives have you led? Work on being able to communicate this in a concise and clear way. Most people struggle with being able to simply write down their current roles and responsibility on a resume. So being able to communicate effectively what you offer will set you apart from other candidates.
The best way to know if you are communicating clearly is to see if you can explain yourself to a 5-year-old. It sounds silly but when you speak to a child you talk slower, you are careful and meticulously choose your words. You work to explain the key facts and clearly spend time bringing your audience - said 5 year old - along with the key points.
Recruiters don't work at your company. They don't know your acronyms or the specific nuisances of your job. Breakdown your role and responsibilities so they can easily grasp and pinpoint your value to their company. It might feel a bit braggy but this is the one time you have to impress the recruiter.
Be Engaged and Responsive with Recruiters
Recruiters have limited time. Rumor has it that a recruiter has less than 10 seconds to review a resume. They are bombarded with hundreds and hundreds of resumes each day. With the current job search climate, they are more than likely never been more swamped. What I have found works best when interacting with recruiters is to be engaged and responsive when you are talking to them.
If a recruiter shoots you an email reply back quickly to let them know you are deeply interested. They have dozens of potential candidates so your responsiveness will help them move the candidate hunt faster. Inevitably both the recruiter and you have the same goal - fill the open role. Take the initiative to set up a time to learn more about the role. Simply ask for a quick moment to connect or talk through specifics about the position. Don't linger. Be direct on what you want to know about the role. This minor tip can help you land a job quickly.
You will be surprised by how many messages a recruiter sends and gets no replies back. So if you don't want the role, let them know so they can move on. You know how it feels waiting to hear back from the recruiter on the other end, so do them a favor and let them know as well.
It's crazy to say this but recruiters are people too. So despite how frustrating the job search process can get stay respectable and keep it formal. Follow up when needed and take the time to check-in with your recruiter if you haven't heard back from them in a week. Simply put, stay connected to your recruiter because they will be your advocate and partner throughout the entire process.
If you want to land a job without applying you simply need to build a strong personal and digital brand that precedes your resume. This includes a strong online presence - yes your social media pages are included, demonstrate clear effective communication skills, and simply be respectful. Build on these 3 skills to help you land any job.
About the Author:
Grace Kasozi is the Founder of Kasozi Associates a platform dedicated to connecting women professional to women life, business, and career coaches to help close the gap. Grace has over 10 years of experience building well-known brands. She holds an MBA from the University of Minnesota and is currently a Global Brand Manager at large midwest CPG. She spends her free time traveling the world with her husband and 2-year-old son.