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Reinvention is How Your Business Will Survive and Thrive


Photo by Vlada Karpovich from Pexels

If you’re the owner of a business that has been deemed non-essential in the pandemic, there’s no doubt you’re really feeling the crunch. Even as restrictions are easing up everywhere, it’s possible that you have yet to reopen, which can be a real blow to your income, as well as that of your employees (if any). Indeed, the struggle is real, which is why it may be high time to get creative and adapt your business so that it stays afloat. The key is in reinvention, and here are some actionable steps worth considering.


Reinvent the Way You Do Business


The digital transformation of businesses has been around a while, but if COVID-19 forced you to take this leap, fear not. You’re in great hands as there’s no dearth of resources and tools that can help your business gain a foothold online

Be mindful of your marketing during the pandemic as language definitely matters.



Reinvent How You Work


With the changes brought on by the pandemic, as well as the changes that come with adapting your business for the internet, a paradigm shift is also in order on how you and/or your team can get the work done.


  • If you feel out of your depth as you take your business online, hire a business coach through agencies like Kazosi Associates to help you create a roadmap.

  • You and your team are safer working remotely, so it’s crucial to effectively collaborate.

  • Invest in tools that keep your team productive and your workflows seamless.


Reinvent Your Space


Even with the many transformations, your business has had to go through in the last few months because of the coronavirus, you still need to give your brick-and-mortar the TLC it needs to reopen in the new normal.



Suffice it to say, reinventing your business is not only a way to keep it going but also the best way you can ensure its continued growth long after the pandemic. So it’s time to think outside the box, think virtual, and think ahead—the survival of your business depends on it!


About the Author:


Elena Stewart is a certified life coach who specializes in the teachings of Brené Brown, Danielle LaPorte, and Marie Forleo. She successfully transitioned from the corporate world to running her own business, and she now helps others achieve their career goals and dreams.

A platform designed to connect women professionals with women career coaches to advance their career or business journey.

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