Spotlight Series: Meet Vimari Roman Founder of Be Productive Coaching

1. Tell us a bit about yourself

Hello, I am Vimari, and I help high-performers that are great at what they do and don't want to settle for boring & unfulfilling careers.

I am 43 years young and I was born in Miami to Puerto Rican parents. My father worked in the Hospitality Industry, and as a child, we moved around quite a bit. I grew up in Puerto Rico for the first ten years of my life, then moved around quite a bit before ending up in New York where I graduated high school and started my career. I often joke that I attended twelve different schools, in twelve years, and attribute that experience, along with my career in Hospitality to strengthening my natural gifts of connecting quickly with others and being able to adapt to their individualities.

Life brought me back to Miami at the end of 1999 where I currently live with my husband Nariman, and Shadow our Chocolate Labrador. Since 2005, we live in an area named the Village of El Portal where I’ve served since 2016 as an elected official on the Village Council. I love that I finally live somewhere long enough to call “home”.

2. What was your first job and how did you get it?

My first job was as a front desk agent at a small hotel in Lynbrook, Long Island. My dad was the General Manager of the hotel at the time and I was a 15-year-old who wanted to have her own money to buy what she wanted. So I asked my dad for the job and he gave it to me. That job ended up being the beginning of a very successful 22-year career in Hospitality.

3. How did you decide and get to your career today?

The road to my Coaching career started in 2012 when my life took a complete shift and I was forced out of my comfort zone. Within less than a year, I lost my job, ended an eight-year marriage and became an entrepreneur starting my first company. After over 20 years of a successful career (that I sort of fell into), I found myself bored, frustrated and discouraged. I felt that every hotel was going to be the same and that no matter where I went I wasn’t going to feel fulfilled. I was tired of being in an environment where I felt I couldn't make the impact I wanted. It was all about the ROI—working long hours that were never good enough. I didn’t have the desire to continue. That’s when I realized that I had outgrown my career, and I was unmotivated to re-enter the job market. Not knowing if I would make enough money, I feared the transition from doing work that supported me for so long, to doing work that followed my purpose and passion. My mind was completely closed from the possibilities. Thankfully, I quickly snapped out of all of the doubt, and in 2013, I transitioned my skillset and started my first company, Be Productive Meetings & Events. At the time, meeting management seemed like an easy transition as I spent the last 12 years in Hospitality focusing on Group Sales bringing corporate meetings to our resorts. This came very easy to me and I was very good at it. I was blessed with a great start, but something was still missing.

That's when I attended several personal development seminars, spoke to career coaches that didn't know how to help but only to discover that my true passion has always been mentoring and strategizing the success of others. Which in many ways is what helped me lead some of the most successful teams in Hospitality. So in 2014, I received my Global Certificate in Leadership Coaching and founded Be Productive Coaching. When I first got certified as a coach I had no idea what I was going to be doing. I knew business and leadership were going to be the areas of focus because I’ve always enjoyed both and with my corporate background it seemed fitting. Then as I started to coach, I noticed that most of my clients were unhappy with the work they did. This resonated because I spent so many years working in an industry that I fell into and although I was very good at it and successful, I always felt like there was something else I should be doing. We all spend so much time at work and I feel that time should be spent doing work that fulfills us and brings us joy which is what drove me to help my clients. Within a year or so my niche of career strategy and coaching was defined by my clients. Since then, I've mentored and coached 100's of professionals in various industries from all over the country, changing their lives, helping them strategize so they can live an exciting life filled with purpose and career satisfaction.

4. What advice would you have given your younger self? Or what is the best career advice you have ever received?

As much as I feel that my 22-year career in Hospitality helped me get prepared for what I am doing today, I feel that I could have made the change sooner. I remember getting the itch every 3 or so years to do something different and always asking myself the “what do I want to be when I grow old?” question but I never acted on it because I feared that hospitality was all I knew, and quite frankly I also feared that I didn’t have a college degree. I feared that I would be judged because of that. So I would tell my younger self to let go of those fears, follow my heart towards the direction I felt I should be going, and don’t give up.

5. In 5 years, where do you hope to be professionally and personally?

In 5 years, I hope that Be Productive Coaching has become a small firm where I have brought others to help me fulfill my mission to have everyone utilize their natural gifts so that they can do work that excites them and moves them. Personally, I hope to have expanded our family and to have started my non-profit so that my services are available to those who may not be able to afford it.

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