So you are back on the job search. And honestly, it sucks. There is no one and I mean no one who enjoys finding a new job. The entire process, from getting the first call from a recruiter to getting an offering is enjoyable. Trying to land a new job takes time, commitment, and a whole lot of patience. In any given time trying to land a new job is hard but during our current situation creates a different and unique dynamic. But the only proven tip you need to land a new job is to optimize your Linkedin Page. It is honestly that simple.
LinkedIn isn’t new but many people are not leveraging all the tools this platform has to offer. Let me give you a few fast facts on Linkedin. Linkedin is the perfect place to help you land a new job. Linkedin has over half a billion users with over 150 million users in America alone. And get this more than 40% of their uses access Linkedin daily. Linkedin is by far the biggest network of professionals globally and a good source of help you land a new job. Linkedin also has over 20 million companies on its site with over 14 million job openings. In fact, over 90% of recruiters use Linkedin daily. It is the first place most recruiters go to search for a candidate and should be the first place you go to land a new job. Linkedin represents your “online profile” in the business world.
Well not that you know the only proven tip to help you land a new job, let's talk about what needs to be done to optimize your LinkedIn Pages. Linkedin has provided a great slide share on how to tell your story here. But if you want a quick cheat sheet on how to land your new job via LinkedIn to keep reading.
There are 3 Key changes needed to optimize your Linkedin Page. These small changes are proven to help you land a new job.
Get a Good Profile Picture
There is no question that you need to have a professional profile pictures on your page. Skip the iPhone shots and selfies and invest in a professional photo. I have seen so many great candidates with great experience who still have not updated their profile with a professional photo. Your photo is the first thing people see of you. Don’t underestimate it’s important.
Not sure what you photo should look like. Here are a few quick tips.
Choose a photo with a neutral background to eliminate distraction
Choose an outfit that is professional yet fits your personality
Ask friends in your network which photo they prefer to get outside intel.
Choose a forward headshot as most all other angels are awkward
Perfect Your About Section
The About section is the one place where you can openly brag on yourself in a sophisticated and calculated way. It’s a great opportunity to tell people who you are and what you stand for. Use this section to add your future vision and outline your goals/ambitions. Some of the most effective about sections incorporate quotes or words of wisdom that helps viewers get a better picture of who they are.
How to Structure your About Section
Start with an overview of your experience
Talk about your key specific area of expertise
Outline your goals and vision
End with a quote or words that describe who you are
Articulate Your Work Experience
Treat the job experience section as you would your resume. In fact, those should be almost synchronized. Use this part to tell people what impact you have had in your given role. Quantify your success and articulate it in a way which is easy to comprehend. Skip the acronym and write out exactly what you did. It's easy to incorporate your company lingo but people outside of your company more than likely won’t understand it.
This section will probably take the longest as it requires formatting and clear writing to help articulate what you have done. Don't rush this section. Work with coaches and expert resume writers to help you develop this section or have a friend read it through. Recruiters spend the most time reading your experience so take your time.
Updating your Linkedin Profile is the only proven tip to help you land a job especially in our current environment. If you really want to land a new job focus on optimizing your Linkedin Profile now. Take the time and invest in yourself.